AICHINGER Group with a new Website
The AICHINGER Group presents itself in a new dimension.
The new appearance underlines the positioning as a holistic supplier of store fittings for the fresh food trade, food retail and all forms of fresh food experience worlds, as well as a manufacturer of products for the presentation of fresh food.
With lighting design and concepts from we-shoplight, digital solutions for PoS marketing and store management from Shop-IQ and customized stainless-steel furniture from Birkenstahl, the AICHINGER Group is the leading multi-specialist in store fittings. These competencies are now being presented in bundled form for the first time on the new website.
“The aim of the new website is to offer the visitor even more of an experience and to make the link between leading technology and individual design in our references as tangible as possible. In addition, our new website underlines our positioning as a concept provider and product manufacturer and forms the bridge to all companies of the AICHINGER Group,” explains Sebastian Holzberger, Head of Marketing at AICHINGER.
The website is structured into the areas of shopfitting and products. The AICHINGER references present themselves with large-scale photos as a visual experience. Information on the AICHINGER products shown is integrated into the photos. The functions and the advantages of the AICHINGER products for fresh food experience worlds are presented very clearly with animations, illustrations, technical data and drawings. For refrigerated counters and refrigerated cabinets, the energy efficiency class is indicated in accordance with the new EU directives.
When it comes to energy efficiency, AICHINGER goes beyond the EU directives which have been in effect since March 1 and shows the measured values of the SIRIUS®3 refrigerated counter at the EDEKA Schuler store in Dietenhofen live on the website.
The user can view the temperature in the display of the different product groups, the current energy consumption and the past consumption values up to 2013 online.