Initiative “Laden der Zukunft” 2022
AICHINGER Group launches initiative in fresh produce with media partners.
Shop fitting with quality not only in designing interiors and presenting goods, but also in creating future-oriented solutions to respond to staff shortages in sales, rising energy costs and changes in consumer behaviour. “Energy-efficient, digital, flexible and sustainable are the solutions to the questions of the future,” emphasises Sebastian Holzberger, Head of Marketing at AICHINGER. This is why the AICHINGER Group has developed an initiative with leading trade media in Germany and Austria to jointly put the future challenges in shopfitting on the agenda. The BÄKO-magazin, the Österreichische Bäcker & Konditoren Zeitung, the magazines Fleischer-Handwerk FH and Das Lebensmittel Handwerk accompany this initiative as media partners.
Shopfitting is a symbiosis of functional requirements and emotions that stimulate people’s senses. A shop itself is a personal statement. Shop design, especially in the fresh produce trade, creates an authentic stage for craftsmanship and products. But the shop must also offer a certain quality of stay. Because it is still true that a customer who feels at home increases both the time they spend in the shop and their mood to buy. Handicraft businesses report that turnover increases by at least 20 % afterwards – not only immediately after the conversion.
What will the shop of the future look like, how will it function, what must it be able to do? Shop designers from AICHINGER, specialists for the construction of preparation rooms from birkenstahl, the digitalisation specialists from Shop-IQ and the lighting specialists from we-shoplight are designing the shops of the future together with crafts enterprises. To this end, AICHINGER brings together and aggregates insights into shopping and eating behaviour as well as international design trends and socio-cultural aspects.