AICHINGER presents a new corporate design
AICHINGER will present its new corporate design for the first time at EuroShop.
AICHINGER presents a new corporate design
AICHINGER will present its new corporate design for the first time at EuroShop.
The central element of the company’s public communications is a stylised A in the form of a triangle, in the familiar AICHINGER red. The three sides of the trademark represent the standards and pillars of expertise of the AICHINGER Group: technology, design and presentation expertise combine to form the ‘AICHINGER Method’. The AICHINGER trademark is registered with the German Patent and Trademark Office and is a protected trademark.
The new corporate design is not just a refreshment of the logo, but a key component in an intensive strategic process within the company. The tip of the new AICHINGER trademark points the way forward on AICHINGER’s path like the needle of a compass. Our vision of an integrated and unmatched provider of comprehensive solutions has been given a face with the new corporate design,’ says Sebastian Holzberger, Marketing Director at AICHINGER.
Our technology expertise gives rise to a commitment to developing and producing products with innovative functions in-house. Our design expertise underlines our commitment to planning projects with visionary concepts and implementing them with a view to creating an extraordinary shopping experience. Our presentation expertise describes our commitment to creating sales platforms for fresh products that appeal to customers’ eyes and inspire them to try and buy the products. With these three key elements of expertise, AICHINGER helps increase customer frequency and thus generate greater sales and profits. Successful shopfitting.
‘AICHINGER is the only provider to offer expertise in shopfitting, refrigerated units, catering and professional kitchens in addition to lighting design and concepts from a single source. This enables us to offer our customers groundbreaking solutions,’ adds Sebastian Holzberger.