AICHINGER and Butcher Wolfpack continue to partner
Specialist for Shop-Design and refrigerated counters supports mission to defend title
AICHINGER and Team Butcher Wolfpack Germany continue their successful partnership. The leading supplier of creative shop design and refrigerated and hot counters for the butchery trade will continue to support the team as a sponsor. “We are a proud partner of this world champion. The pack around Team Captain Dirk Freyberger embodies the passion for butchery and is a passionate ambassador for their profession,” emphasized Sebastian Holzberger, Head of Marketing at AICHINGER, on the occasion of the contract extension.
“AICHINGER‘s mission is to create emotional fresh food experiences that combine shopping and enjoyment. In addition to the presentation, an essential aspect of the shopping experience is the perfection of craftsmanship in the preparation and the tangible passion for the profession and the product,” Sebastian Holzberger explains AICHINGER‘s commitment. For this reason, AICHINGER cultivates professional exchange with those responsible on such areas as workplace design, customer journey, counter presentation and the integration of future-oriented forms of sales.
“We are delighted that AICHINGER continues to support us,” says Dirk Freyberger. This will primarily support the preparation for defending the title. The pack around Dirk Freyberger will compete in the World Butchers Challenge in Paris on March 30 and 31, 2025. The team also wants to come out on top in the competition of the world’s best butchers, organized by the prestigious Confédération Française de la Boucherie, Boucherie-Charcuterie, Traiteurs. The Team Captain is still accepting applications from butchers hungry for success until September 30.